THE DILIGENT CHASE

 
Diligent Chase Branding Guide-02.jpg

The Diligent Chase

This branding package was created for the founder of The Diligent Chase, a hunter and sportsman industry. The Diligent Chase is a place where followers can learn about strategies, different gear and equipment, as well as gain information from the owner's experience. The tagline for this company is a Bible verse that demonstrates where this company is grounded and where they continue to seek their guidance and strength.

DiligentChaseFinalB.jpg
DiligentChase.jpg

Creating a branding package for a hunting and sporting industry definitely broadened my perspective and understanding of the subject. However, learning more about the subject caused me to get more excited about the possibilities. I wanted the submark to be simple, something that could be placed on any kind of merchandise or materials. My desire for the brand is for it to look masculine, sleek, and modern. The submark is a simple antler placed within a unique shape to create closure. The colors chosen offer a sense of range, depending on the sporting event that is occurring, while remaining cohesive. The fonts utilized in this branding package offer a sense of balance. The Langdon font presents a classic masculine style, while the Roboto font stabilizes the modern, sleek elements which allow the audience to be reached. By combining all these elements, the brand can establish its personality and make itself known to its followers.

Diligent Chase Branding Guide-01.jpg
 
0.jpg
 
0-1.jpg