PASTA AMORE TO-GO MENU

PASTA AMORE TO GO MENU

Pasta Amore is a restaurant with a focus on traditional Italian cuisine and quality in both food and time spent with others. Pasta Amore’s desire was for various printed promotional elements such as a To Go Menu, Table Tent display, and In House Menu. Pasta Amore seeks the target audience of middle-income-based families. All three of the printed promotional materials designed and developed for Pasta Amore offer an understanding of their brand and target audience. These elements work separately to display the need and context of the promotional item; however, they come together to display a unified design theme.

The Pasta Amore To Go Menu presents similar to the In House Menu; however, it has been reconstructed in a way that is more conducive to the needs of customers on the go. The minimalistic design elements used (typography, color palette, and logo) are found within the Pasta Amore Style Guide and are structured in a way that creates a professional and inviting feeling for each of their customers. The Pasta Amore To Go Menu offers all features and content needed for the customers to place their orders in a timely and efficient manner by phone call, personal pick up, or mobile ordering. All these different features, both in the sense of design and content, present an understanding of Pasta Amore’s desire to appeal to their target demographic.