EXPLORE MAGAZINE

Explore Magazine

Explore Magazine is a project constructed through my university to encourage and enhance the understanding of magazine cover layout. My responsibility was to work through the development process, creating a magazine cover layout that would represent a travel magazine-style while meeting the needs and desires of both my client and their target audience. The client required the use of beautiful, high-resolution imagery, appealing content, and a layout that would implement design theory. The target audience for this project is young adults with the desire for outdoor adventures such as hiking, camping, rock climbing, kayaking, etc.

In order to meet the needs of both my client and their target market, I worked through the research project to understand both the travel market as well as the audience from which it resonates. I gained an understanding of layouts in regards to what is considered appealing for this demographic and what designs should be avoided. After my research, I began to construct a layout to meet the needs of my client. I established a foundation through the use of a mountain-based image, which created contrast and interest through layering the title with the mountain in its background. I also constructed a minimal layout of article titles with eye-catching font choices and color combinations. The incorporation of all these elements led to the successful final design.