PASTA AMORE MENU

PASTA AMORE MENU

Pasta Amore is a restaurant with a focus on traditional Italian cuisine and quality in both food and time spent with others. Pasta Amore’s desire was for various printed promotional elements such as a To Go Menu, Table Tent display, and In House Menu. Pasta Amore seeks the target audience of middle-income-based families. All three of the printed promotional materials designed and developed for Pasta Amore offer an understanding of their brand and target audience. These elements work separately to display the need and context of the promotional item; however, they come together to display a unified design theme.

The Pasta Amore Menu has been the most important printed design from within the brand. The minimalistic elements used (typography, color palette, and logo) are found within the Pasta Amore Style Guide and are structured in a way that creates a professional and inviting feeling for each of their customers. The structuring and implementation of these elements were crucial. The design offers eye-catching and appetizing images presenting highlighted features to help the customer make their decision. Another unique design choice was the use of The Pasta Amore logo beside specified dishes to indicate Customer Favorites. The overall aesthetics of the design offer both a warm and appealing design while also staying on brand and remaining consistent with other printed product designs.