KAM LUCHTERHAND

Kam Luchterhand Logo and Branding elements

The last name on this design might look familiar. Kameron Luchterhand is none other than my older brother. Kam has been an audio engineer in Nashville, Tennessee for several years, but was looking to revamp his professional brand in order to engage new business and reach out to more clients. Although he's my brother, this is an industry I am not very familiar with, though it is always impressive.

Due to the fact that this industry was out of my wheelhouse, I had to do a bit of research. Knowing my brother's personality, I wanted something fairly simple, modern, and clean. I chose a square as the main structure for the logo because it felt masculine; however, I rounded the edges to create a softer more approachable vibe. I used mainly black because of its sleek, modern style but offered a color transition for the volume pieces to create a more fun and engaging element to it. I chose San Serif fonts with different weight options to offer variety as well as modern cleanness. Each logo style pulls together to keep a consistent brand.