CC CLIPS

Cc clips

Caleb Caucutt started giving haircuts and shaving while in college in order to make a little extra cash. His side hustle led to him be known for these inexpensive haircuts and drew in many of the guys from his dorm and throughout the campus. His day job, following college, keeps him from giving out as many haircuts as he would like, but he still provides them for those who know him for his skill. I wanted CC Clips to be presented with a branding package that would access Caleb’s classic, traditional style with one that is modern and manly.

I knew I wanted to showcase both the shaving and cutting tools, so I began drawing out a lot of different options. Once I determined the direction best suited for Caleb, I moved forward by making the logo digital. I wanted to keep Caleb's logo black and white as I felt this best represented its classic and traditional style. I fell in love with the Courier font based on its background and knew that it would be perfect for the CC Clips brand. I believe the simplicity of the colors and font along with the details of the logo itself creates a balance that best represents CC Clips.