ADVENTURE COLLAGE

ADVENTURE COLLAGE

The collage was a creative-based assignment selected by my university in order to utilize our artistic imagination within a structured environment. The project was developed to promote the implementation of a chosen theme and display the featured techniques in both design theory and graphics. I chose to work with a travel-based demographic, those with the desire for adventure, traveling, and learning of different cultures and environments.

After choosing to move forward with a travel-based theme, I began to implement different symbols, images, and features that would clearly present a travel concept. I worked within Adobe Photoshop to develop different layers that would offer an understanding of structuring the collage as well as layout. I developed different hierarchies that created flow and understanding for my viewer while also creating a sense of freedom. I chose a bold and modern typeface paired with a scripted font in order to appropriately construct the aestheticism for the environment of the design. I added a variety of textures within the different layers and incorporated a blending technique. With the combination of these two techniques, I was able to simultaneously add contrast and unity within the design. The colors I chose were nature-based and offered tones I felt would create a sense of peace while still appealing to an adventure theme. Each design element pulled together in order to display the final project.