LUCKY PAWS & TAILS BRANDING

LUCKY PAWS AND TAILS

Lucky Paws & Tails is a small, independent company with a desire for branding identity and marketing promotional materials in both digital and print formats. By working with the owners, I was able to gain a better understanding of their personality, their company goals, and the target audience they hoped to reach through every design element in a promotional format. The company was looking for a modern style with elements that offered softer, comforting tones that would represent who they are while also appealing to the needs and desires of their target audience. Lucky Paws & Tails sought to reach men and women with the age range of 25-60 who required pet sitting needs. This target audience also needed to be available to those with middle to lower income due to the social environments of the company.

I began the brand development through the structuring of the logo. This logo offers a clear understanding of the brand’s industry. It is constructed with a modern style, minimal use of elements, and created softer tones through the edging and structure of the design. The color palette for this company was carefully chosen to promote professionalism, responsibility, soft tones, and a bit of contrast for fun and playful implementations. The font choice demonstrates its modern style by emphasizing the Sans Serif but utilizes softer tones with the incorporation of rounded edges giving the whole brand a minimalistic result.